La Jolla, California is considered the “Jewel” of the west coast and is one of the most highly sought-after coastal vacation spots in California. La Jolla, a neighborhood within the City of San Diego and only 15 minutes away from downtown San Diego, means “jewel” in Spanish and is aptly named. It is one of the most affluent communities in the nation. La Jolla is home to some of the finest upscale restaurants, beautiful pristine beaches, art and cultural galleries and events, hotels and breathtaking views of the Pacific. La Jolla is also home to industries in marine biology, biotech and advanced medical research, including Scripps Institution of Oceanography and the University of California, San Diego. It can be said that La Jolla is a major force in driving the economy for the City of San Diego and Southern California.